How much time do you lose each day just trying to make sense of your inbox? For most business owners, the answer is “far too much”.
Customer requests, supplier updates, internal memos, and plenty of distractions all compete for attention. It’s no surprise that important emails can get missed, leading to delays and unnecessary stress.
Microsoft is tackling this problem head-on with a new feature coming to Outlook for iOS and Android. Powered by Microsoft Copilot, the AI assistant built into Microsoft 365, Priority view will help you instantly spot the messages that matter most.
How Priority View Works
Instead of wading through dozens of emails, Outlook will now organise your inbox into two clear categories:
- High Priority – emails you should act on quickly
- Needs Replies – messages waiting for your response
The result? When you open Outlook on your phone, the most relevant emails rise to the top so nothing slips through the cracks.
Why It Matters for Businesses
For business leaders, less time wasted on emails means more time for strategy, sales, and clients. For employees, it reduces the pressure of managing overflowing inboxes and lowers the risk of missing key communications hidden under newsletters or group messages.
When You’ll See It
Microsoft is gradually rolling out Priority view, with full availability expected by late 2025. One important note: this feature is only available for organisations using Microsoft 365 with a Copilot licence, since Copilot is a paid add-on.
A Smarter Way to Work
If you’re already exploring AI tools to improve efficiency, this feature is one to watch. Outlook Priority view shows how intelligent automation can take the hassle out of everyday tasks and free your team to focus on work that really counts.
Want to know how Copilot could benefit your business, whether in Outlook, Teams, or beyond? Get in touch with our team. We’ll help you cut through the digital noise and make your IT work harder for you.
