What would you do if you arrived at work tomorrow and all your files were gone?
Imagine arriving at work to find everything gone. Not deleted...but locked. Your files encrypted, your systems paralysed, and a demand for payment staring you in the face.
This isn’t a far-fetched scenario. It’s ransomware, and it’s more widespread than ever.
In early 2025, ransomware incidents surged by a staggering 84% compared to the same time last year. It’s no longer about if your business might be targeted, but when.
In fact, two out of three businesses have experienced a ransomware attack in the last 24 months. That’s a sobering statistic and a stark reminder that none of us can afford to be complacent.
But there’s a powerful way to stay a step ahead: immutable backup storage.
First, a quick reminder: What is ransomware?
It’s a cyber threat where criminals infiltrate your network, lock your data behind strong encryption, and demand a ransom for the keys. What’s worse, many attacks now target not only your live data but also your backups.
Recent studies show 96% of businesses hit by ransomware had their backups attacked too.
That safety net you rely on? Cyber criminals know about it and they’re going after it.
This is where immutable backups make a difference
“Immutable” means that once data is saved, it cannot be changed or deleted, not even by cyber attackers, not by insiders, not even by admins. It's locked and secure. Think of it as putting your most critical data in a digital vault, untouchable, but accessible when you need it most.
In the past, this kind of protection involved physically isolating backup drives, what is called “air-gapping.” While still effective, modern solutions now offer this same resilience through secure, cloud-based platforms, giving you flexibility and protection without the hardware overhead.
So why aren’t more businesses using them?
Despite 81% of IT professionals recognising immutable backups as the best defence against ransomware, only 59% of businesses have them in place. That gap leaves a lot of organisations exposed.
Security measures like firewalls and antivirus tools are vital but they’re only part of the solution. Once an attacker breaks through, your backups are your last line of defence. And they must be protected.
Start thinking like it’s already happened
This is called a “breach mentality.” It’s the mindset that assumes an attack will happen and prepares your business to recover quickly and safely. Immutable backup storage is a key part of that strategy.
Because when ransomware hits, being able to restore your data without paying a ransom can mean the difference between a minor disruption and a complete business shutdown.
Is your backup strategy strong enough to hold up under pressure?
Let’s talk about how we can help you build a more resilient business, one that’s ready for whatever comes next.
